It is not a new thing to say that Korean people are obsessed with beauty, in their own way and in different areas. With their meticulous attention to detail, and my not wanting to compare, I would just say that everything I see in Seoul has a clean, neat lines in design. Take a look at their chopsticks and spoon, and start from there – very elegant, simple and modern.
Their particular sense of beauty also dictates their architectural aesthetics as well: they would build stairs for decoration purposes only. Can you imagine that? I have to admit the stairs are fascinating.
This kind of simple and modern taste in design and architecture is in no way, mind you, a reflection of the complicated hierarchical behaviors displayed in each social circumstances you could witness in South Korea. 🙂